BDM.- Designed to maintain continuous monitoring brand monitoring within their advertising strategy.
Tracking.- Measure penetration and performance of advertising campaigns.
Advertising Awarenes.- Allows to measure the recall of commercials.
Product development.- Penetration mark, repeat purchase.
Advertising.- Evaluation strategies and creative proposals. Choice of two or three alternatives.
Pre-Test.- De rack draft and finished, qualitative and quantitative parts.
Post-Test.- Spontaneous and commercial support Remembrance. Positive and negative aspects, assessment as a motivator of purchase.
PROMOTION.- Qualitative and quantitative evaluations. POS and virtual.